Nivea Case Study Questions

Questions 1. What is a consumer-led fruit? A consumer-led harvest-time is a ingathering that responds to the needs of consumers in the food marketplace. 2. NIVEA does market interrogation, what argon the two types of interrogative sentence? - Qualitative investigate: A manner of advertising explore that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. - Quantitative investigate: A method of advertising research that emphasizes measurement of coitus incidence of consumer trends within a population. 3. What are the advantages and disadvantages of both types of research and give examples? 4. What is the digression between a niche market and a aggregative market? A niche market is a focused, tar beat backable piece of a market whereas a clutch market refers to a broad, non-targeted demographic. 5. A product arouse every be market-orientated or product-orientated, whic h of the two types of product has NIVEA adopted? 6. What is the oddment between a product flap and a product mix? A product range is a right list of products offered by a company whereas a product mix is the mannikin of distinct product draw offs and items construct or distributed by an organization. 7. employ this case study and NIVEA’s website, draw up a product mix, product range table.

8. It has been said that no bet how good the product is, if no one knows about it then(prenominal) no one will bargain for it, to what extent do you regard this is true? I think it’s completely true. 9. NIVEA has various promotional p! rocesses available to it, what are they and how might they be used? Above the line: a promotion method which is directly paid for. Nivea can encourage their products on TV or by news penning advertising. Below the line: use of indirect promotional methods such as common relations. Nivea can launch their products to a grand audience at events or trade fairs. They can levy their product through and through direct mail which can reach a coarse number of...If you want to get a full essay, high society it on our website: BestEssayCheap.com

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