Annotated Bibliography Of Marketing Sources

ENVIRONMENTAL ISSUES IN MARKETING NATIONAL POLLUTION saloon CENTER FOR high EDUCATION An nary(prenominal)eated Bibliography of securities industrying Sources This bibliography contains annotations for selected imaginativeness arguing materials. Books and articles were annotated by Vanderbilt University research lag under the direction of assort Professor Mark Cohen; annotations of parapraxis studies were written by their publishers. Bracketed letter indicate the corresponding subject field in the Resource List: A. Introductory Readings and Books B. Product Manufacturing and promotional material C. Attitudes, Perception, Willingness-to-Pay, and blue jet Consumers D. Advertising and discolour Marketing Trends E. Strategic circumspection and How to Market Green Products F. Environmental Marketing Claims G. Voluntary sedulousness conception and Certification Programs H. Public Relations I. Case Studies in Green Marketing For instruction on how to obtain human b aptistry studies (marked with a x) and articles not normally found in your campus library, sink upon the Resource List. FTC Revisits Labeling Guides. Environment Today 6 (October 1995): 3+. [F] common chord years after implementing its advertising guidelines for environmental marketing claims, the FTC is considering revising them.

While frequently abused terms such as environmentally friendly have virtually disappeargond from use, so in any event have many truthful claims about products that offer authorized environmental benefits. Some industry concerns atomic number 18 mentioned. More information is provide d at the FTC Website (www.ftc.gov/opp/green.! htm), where detailed industry comments are available. [The latter is recommended for a class reading list over this brief article.] excess Issue on Green Advertising. Journal of Advertising 24, no. 2 (Summer 1995): 182. [D] The Special Issue contains both theoretic and empirical articles on environmental advertising. Many (but not all) of these are oriented towards research issues. [For annotations of especially relevant chapters, see Banerjee, Kilbourne,...If you inadequacy to get a full essay, order it on our website: BestEssayCheap.com

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