Rei Case(BUS 188)

1) Rei has come a long way to continue being one of the best suppliers of specialty outdoor equipment and clothing. They have been favourable because of their awareness to using their core competencies as a hawkish advantage. in that location are many competitive forces affecting the go with all over time, but REI has developed some competitive strategies to turn over with them. * Rivalry of competitors - To storm competition from others, REI has developed a distinction system by supplying high-quality equipment from Europe that go off non be purchased locally. This throw overboards REI to differentiate from its competitors because they carry unique equipment not in stock(predicate) otherwise. This helps attract customers because they can notice the wide verify of products the memory offers and be more inclined to shop present or else of using other alternatives. * bane of new entrants - To combat the nemesis of new entrants, REI has developed a growth system of expanding its high-quality chisel in up to 70 different areas in the United States and through with(predicate) the Internet. This shows how popular and successful the come with is in serving its customers by building long lasting relationships with everyone. With this, it can help the company deter new entrants into the market name to compete with.

* Threat of substitutes - To combat the threat of substitutes, REI has a make up leadership strategy of implementing information technology to complement the sales of the equipment at the store. REI has produced its website online as an information source to attract customers through free benefits much(prenominal) as c! oupons and free in-store pickup. Afterwards, REI allows its customers to try out its equipment in an environs similar to the outdoors such as an barricade cart or a replica of a mountain. These serve allow the company to serve its customers in a high-quality environment... If you wishing to cop a full essay, order it on our website: BestEssayCheap.com

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