Behavioural Finance Essay Example | Topics and Well Written Essays - 2000 words

Behavioural Finance - Essay Example In some mathematical conditions, this differential equation can be integrated to solve it as indifference curve through x which is called integrability problem (Newman, 1995). 6) Georgescu-Roegen proved that if we consider two goods where differential equation defining an indifferent element is always integrable, it is essential to consider that indifference is transitive relation that denotes that integral curves are indifferent curves. Georgecu proved that transitivity condition guarantees integrable differential equations in all dimensions. Therefore, integrability conditions are unnecessary. In economic terms, integral curves are meaningless unless Axiom I and II are adopted (Newman, 1995). (8, 9) By following Sauelsons techniques, Herman Wold claimed that demand-function approach is rationally equal to the ordinal preference approach. He asserted that Houthakkers theorem is same as his method of proof. However, an analysis of Wolds proof revealed his implicit assumption that his revealed preference is a transitive relation. Wold proved his point by using certain assumptions of perfect competition; however, it is impossible to do because Wold didnt define indifference (Newman, 1995). (10) Wolds integrability assumptions are obsolete because existence of a convex boundary curve comes from this implicit assumption of the transitivity of preference not from explicit assumptions of integrability. (11) Ville deduced the existence of a utility function through excellent analytic evidence. A reasonable interpretation of his axiom can lead to a relation that brings a complete weak ordering on the commodity space. However, his criterion for consumer as "worse off" is insufficient (Newman, 1995). (12) Integrability problem suddenly appears when commodity space has three goods while transitivity problem arises when three situations are considered. Therefore, it arises even when there is two-goods case. Littles treatment assumes

Emergency Nursing Assessment Framework Assignment

Emergency Nursing Assessment Framework - Assignment Example Within the nursing process, use of the stated framework has been demonstrated to be effective as a contextualised framework relevant to emergency conditions. This framework consists of 5 steps of history taking, potential red flags, clinical examination, investigations, and nursing interventions (Curtis, Murphy, Hoy, & Lewis, 2009). The inspection of his chest revealed intercostal muscle recession, and auscultation revealed diminished air entry at both bases of the lungs with crackles audible in the right base. The respiratory rate was higher than the baseline at 28 per min with deep and laboured breathing. His SpO2 was 89% on Hudson mask at 6 L of oxygen with elevation of PaCO2 to 54. All these information indicate that he was in acute respiratory failure (Delerme & Ray, 2008). The clinical picture indicates that this alteration in respiratory function has occurred over a short period of time. This patient was at baseline hypoxaemic indicated by his need for supplemental oxygen to maintain his oxygen saturations above 95%. Given his age and potential blood loss due to fractured neck of right femur this is expected, although the history does not suggest any chronic respiratory disease at the baseline (Calverley, 2003). This is an important part of history since quite frequently such patients develop acute respiratory failure superimposed on a chronic pulmonary condition such as chronic obstructive pulmonary disease, which is common in elderly men of his age (O'Malley, Marcantonio, Murkofsky, Caudry, & Buchanan, 2007). While initially 3 L of oxygen per min via nasal prongs ensured a 99% of SpO2 of 99%, postoperatively in 2 days' time, his condition deteriorated. The assessment while trying to reach a diagnosis must include an attempt to determine causes for such changes. Although high temperature of 38.5 degrees Celsius may contribute to higher rate of breathing, the laboured breathing and findings at auscultation strongly suggests respiratory failure, which is further confirmed by rise of PaCO2 to above 50 (El Solh & Ramadan, 2006). While a fall of PaO2 to below 50 is expected, given his oxygen supplementation, this may not occur always unless there is severe respiratory failure. As expected the pH is 7.30 which is less than 7.35 indicating respiratory acidosis along with oxygen destaturation indicated by SaO2 of 89%, which is below normal (Antonelli, Pennisi, & Conti, 2003). The X-ray picture confirms right sided basal consolidation and collapse, which may indicate an infective episode, which per haps is the cause of this failure, since the other reason of overuse of PCA can be ruled out through the patient's statement. Q2. The doctor initially prescribed two antibiotics. The later appearance of fever and concomitant respiratory failure due to consolidation and right sided pleural effusion leading to collapse indicated that this infection has been acquired in the hospital.

Drives for Globalisation

Drives for Globalisation Q) Identify, define and describe three of the drivers of the recent wave of globalisation. Justify your selection, supporting your argument with the use of examples. Introduction Globalisation can be characterized by four factors; the growing worldwide interconnections, rapid, discontinuous change, increased number and diversity of participants, as well as growing complexity (Parker, 2005). According to the Dictionary of Economics (Bannock et al., 2003), the term; globalisation, is defined as the geographical shifts in domestic activity around the world and away from the nation states. It can also be referred to the interdependence of economies, through the increase in cross-border movement of goods, service, technology and capital (Joshi, 2009). Examples of such integrations can be seen in the growing presence of many multinational companies as they expand into new regions (i.e. McDonalds) and the outsourcing of manufacturing and services. There are four main areas that drive the recent wave of globalisation; however, as each area is very broad, this essay will focus on three drivers within the four categories. Drivers of Globalisation The four main areas of drivers for globalisation are market, government; cost and competition (see Figure 1). These external drivers affect the main conditions for the potential of globalisation across industries, which are mainly uncontrollable by individual firms. Market drivers include areas such as common customer needs and transferable marketing, whereby the emergence of global markets for standardized products has enabled corporations to cater demands in new markets with existing products (Levitt, 1983). Government influence is also a major driver, with policies leading to reductions in trade barriers and a shift towards an open market economy. With access to new markets and human capitals, in the area of cost advantage drivers, companies are able to gain new economies of scale by selling at higher quantities, as well as explore the advantage of low cost production through outsourcing and import. In the case of competitive drivers, the growing trade between nations along with f oreign direct investment (FDI) has helped to increase interdependence among countries and organisations, as well as exposing firms to new competitors. This essay will now focus on three more specific drivers from these four areas; the lowering of trade barriers in trade liberalization, the cost differences between countries, and the rapidly changing technology such as the internet. Globalisation is by no means a new phenomenon; periods of growing interconnections had existed throughout history, such as the Silk Road connecting Europe to Asia. However, unlike many of past waves, globalisation today represents much thicker relationships that involve many people and interactions in interconnected networks (Keohane and Nye, 2000). Hence, the reason for focusing on these three drivers is because they are some of the most important factors that influence and steer the recent wave of globalisation. The governments trade policies help to open the door to their economy, while the difference in cost provides incentives for investment such as overseas companies looking to benefit from low cost economies, at the same time, the rapidly changing technology helps to accelerate the rapid diffusion of free enterprises through new means of communication and improved mobility. Trade liberalization As a way to regulate their international economic position, trade policies has been used by various governments to control what goes in (imports) and out (exports) of the country. Most of the restrictive policies are for imports with the use of barriers such as tariffs  [1]  and non-tariff barriers  [2]  , whilst for exports, it tend to be stimulatory (Dicken, 2007). One of the key features and drivers of globalisation has been the liberalization of barriers on trade in goods and services. An important motivation for such action is usually related with market access, as many governments reciprocate each others liberalization decision, each can benefit from the market access provided for its export industries by the other reciprocating government (Hillman et al. 1995). For example, since major reforms to liberalize market since the 1978 and trade, China experienced some of the highest GDP growth (around 10%) in the world for decades where millions were lifted out of poverty. Although there has been a general shift towards trade liberalization around the world, countries still have differing policies and levels of liberalization depending on stages of development, culture and other political factors. One prominent international organization that promotes trade liberalization and brought major reductions in trade barriers is the World Trade Organization  [3]  (WTO), which has the competencies to both enforce existing trade agreement and to pursue new possibilities of liberalization (WTO, 1995). Preferential trading agreement can also take place between countries, such as the European Union (EU) and the North American Free Trade Agreement (NAFTA), where members have a common foreign trade policy and substantially reduce internal trade barriers among themselves (Hillman, 2008). Also, though international trade is getting more liberalized, it has not produced similar level of benefit to all countries. For example, the influx of cheap, subsidized agricultu re goods from western countries into poorer developing countries in the south after market liberalization, have devastated many local producers and increase in poverty, as it was the case for the Mexican corn famers  [4]  . Differences in cost between countries As a number of factors such as stage of development, location and demography varies between countries, the cost of factors of production: land, capital and labour, will undoubtedly differ as well. These differences also increase international trade and investment, thus further driving globalisation. For example, in the southern city of Guangzhou, China, 10,000 labourers work legal hours stitching shoes for Nike at $95 a month (Time, 2004). Therefore, it gives great incentive for companies such as Nike to outsource manufacturing work to China and other low cost economies, where goods can be made at a fraction of the cost as opposed to industrialized countries. As seen in the clothing industries, much of manufacturing has moved to the developing world, where there are small barriers to entry, labour intensive and only requires low levels of economic development in the host country. Also, low cost labour does not only apply to low skilled works, a highly skilled professional in emerging economies can still be much cheaper to employ compared to ones in developed countries while producing similar quality of result. For example, the Intel Centrino Duo mobile platform was almost all developed in Intels India development centre  [5]  . When the wages increase as the economy grows, production may be moved to another low cost economy. Of course, the variation in cost is not unique only in human capital, but also in many other areas such as raw materials, which can be influence by geographic location of the country. The cost advantage from outsourcing and importing can be negated by shipping and distribution cost, but when the difference is high enough, as it was shown in the huge variation in salaries between China and US; it will still be cheaper to import. Rapid change in technology Technological advancement in the past few decades have led to major improvements to global connectivity (Wellman et al, 2005), mobility and communication, which in turn helped to facilitate, drive and be driven by globalisation. Examples of technology change facilitating globalisation can be seen in all sectors, from agricultural, production lines, to finance. In particular, one of the most prevalent changes is in information technology, ranging from mobile phones to the internet, where people are able to connect to each other from different localities throughout the world and access all sorts of information (Nyiri, 2005). It is based upon the convergence of communications and computer technologies, shifting from analogue to digital systems. For example, a director in the US can conduct a meeting with managers based in India through video conferencing, saving time and money from such long distance travel. For instance, the Bank of America Corp has 400 video-conferencing systems, and the Cleveland banking company saves $200,000 a month in travel expense by using video conferencing according to one of its spokesperson (Bills, 2006). Although there are concerns of a digital divide between places that are connected and those that not, the recent development in mobile technology can help to overcome obstacles in communication access growth in p oor countries that lack fixed line infrastructures. In another area, innovations in transportation technologies have accelerated geographical mobility, as speed and efficiency of transportation are dramatically lowered. For instance, development in aviation technology from propeller aircraft in the 1950s to jet passenger aircraft by 1960s has cut travelling time by hours, resulting in greater convenience and international mobility. Overall advances in both transportation and communications technologies have made todays complex global economic system possible by overcome the frictions of space and time. Conclusion This essay has only covered some of the crucial drivers in the recent globalisation; there are a number of other drivers and conditions which make globalisation as it is today. Furthermore, each driver has their limitations to the extent of their influence. In the event of the recent global recession, globalisation has come under much criticism as economic shocks can be felt across the globe and affect many people due to the growing interconnection between countries. However, although closing an economy may insulate it from shocks, it can also mean stagnation in growth and even more severe internal crises. Hence, it is also important to remember that most, if not all drivers are dependent on one another, and that the way they are managed will have profound influence on the direction and success of the recent wave of globalisation. References: Bannock G., Baxter R. E. and Davis E. (2003) Dictionary of Economics, 7th ed. Penguin Reference, pp. 161 Bills S. (2006) Video Conferencing Gets Lift from New Technology, American Banker, The Financial Services Daily. Wed. Feb 15, 2006 Dicken P. (2007) Global Shift: Mapping the Changing Contours of the World Economy, 5th Ed, Sage Publications, London Hillman A. (2008)Trade Liberalization and Globalization, Readings in Public Choice and Constitutional Political Economy, Chapter 27. Springer US Hillman A.L., Long N.V. and Moser P. (1995) Modeling reciprocal trade liberalization: the political-economy and national-welfare perspectives. Swiss Journal of Economics and Statistics, 131, pp503-515 Joshi R. M. (2009) International Business, Oxford University Press, New Delhi and New York. Keohane R. O. and Nye J. S. Jr. (2000) Introduction. In Joseph S. Nye, Jr and John D. Donahue (Eds), Governance in a Global World, pp. 1-41. Washington, D.C.: Brookings Institution Press Levitt T. (1983) The Globalization of Markets, Harvard Business Review, May/June 1983: 39-49 Nyiri K. (2005) A Sense of Place. The Global and the Local in Mobile Communication. Wien: Passagen Verlag. Parker B. (2005) Introduction to Globalization Business, SAGE Publication, pp. 6-9 Time magazine. (2004) How Nike Figured out China, by Matthew Forney, Sunday, Oct 17, 2004. Weblink: http://www.time.com/time/magazine/article/0,9171,725113-4,00.html Wellman B. et al. (2005) Connected Lives: The Project. The Network Neighbourhood, edited by P. Purcell. Berlin: Springer World Trade Organization (1995) International Trade: Tends and Statistics (Geneva: WTO).

Gender and Philosophy Class: Whose Job is it Anyways Essay -- ethics

Ethics of care, maternal thinking and morality are all very important aspects that should be involved in all aspects of society, but most of all today’s gendered workforce. Both men and women should receive equal rights and same treatment in the workplace, from equal opportunity to equal pay. Ethics of care, maternal thinking and morality should be applied in full when developing fairness in the workforce because of the great points it brings up about our flaws in societal development. The unfairness our society has created with jobs is expressed in both of these ways of thinking as well as displaying resolutions to these issues. â€Å"Women are moral equals of men†¦the experiences of women deserve our respect and are vital to a full and accurate understanding of morality† (CRP 194). The author of these ethics is trying to show how women need to be equal to men in society. Both men and women have something to offer in different ways. By ignoring attributes women could bring to the workplace, there are some things that might not be understood or accomplished. Women provide a cooperative, flexibility, openness, and so many other emotions, and characteristics that men don’t possess which is essential to achieve all possible success in the workforce. The author serves this point that both men and women are essential for society to function as they provide these different aspects that can either make the work world more efficient or even a different approach of doing things. â€Å"The aims and goals that define a practice are so central or â€Å"constitutive† that in the absence of the goal you would not have that practice† (CRP 209). This author also provides the point that women have more to offer, in situations that men cannot possess. Women prid... ...e many things that should be considered when adapting the human workforce. In all honesty though, ethics of care, maternal thinking, and morality are far more important for equality and sameness than any other ideals. Without ethics of care, there would be no right or wrong. Without right or wrong, morality would not have been adopted to teach civilization how to treat people in the workforce. Without maternal thinking, there would not be variation in the people or how they are treated both in and outside the work place. Works Cited "CRP." Gender and Philosophy Class Reading Packet. Comp. Sandy Johanson. Philosophy 206 ed. N.p.: n.p., 2014. 1-151. Rpt. in Readings Week 1-5. N.p.: n.p., n.d. N. pag. Print. The Mothers Movement Online. N.p., n.d. Web. 4 Mar. 2014. ement.org/features/mhoodpapers/maternalism/morality_equality_p2.htm>.

Nature in Frankenstein Essay

Within Frankenstein, Shelley uses nature as a corrective agent for Victor Frankenstein, one of the main characters. While he is in bereavement by the murders of his friends and family members, he frequently seeks nature for relaxation and help to guide him to victory. To start with Shelley uses natural metaphors to describe Victor’s childhood. â€Å"I find it arise, like a mountain river, from ignoble and almost forgotten sources†. The use of Mountain River to describe feelings that victor holds is the beginning of a theme that is continued throughout the book. This introduction to nature and human feeling’s, shows how Shelley would rather use metaphors of a natural setting rather than other descriptions. Instead of relating Victor’s feelings to other characters, Shelley chooses the more ‘romantic’ image of a ‘Mountain River’. As the book progresses, nature become Victors personal therapy when he undergoes torment or stress and Sh elley creates a connection between Victor and nature. Shelley describes Victor’s recovery from his grave illness through his connection with nature. Although he is nursed by his closest friend, it is the breathing of the air that finally gives him strength. â€Å"†¦My health and spirits had long been restores, and they gained additional strength from the salubrious air I breathed†¦Ã¢â‚¬  Here Victor is so taken in with this he actually gains strength from the air that he didn’t have before. The use of the word ‘salubrious’ which means to bring health reinforces the idea that the air has saved him, and that nature is restorative. Throughout Frankenstein it is nature that keeps Victor healthy enough to continue on his journey. â€Å"I remained two days at Lausanne, in this painful state of mind. I contemplated the lake: the waters were placid; all around was calm, and the snowy mountains, the places of nature, were not changed. By degrees the calm and heavenly scene restored me, and I continued my j ourney towards Geneva† â€Å"†¦bright summit of Mont Blanc. I wept like a child: â€Å"Dear Mountains! My own beautiful lake! How do you welcome your wanderer? Your summits are clear; the sky and lake are blue and placid. Is this to prognosticate peace or to mock at my unhappiness?† Victor’s reaction to nature and Mont Blanc provides evidence that only nature can restore Victor to health. As he gets closer to being with his family, Victor’s mood doesn’t change. His enthusiasms to the mountains are more passionate than his attitude to his family. It shows that his relationship with nature goes beyond any relationship he could have with his family or any human being. Victor is embracing nature for comfort rather than his family. He is â€Å"particularly agreeable† in moving as he cannot escape his family in Geneva who are â€Å"irksome†. He makes it clear that he would rather row a boat on a lake than be with people. His use of the word â€Å"free† implies that he is only free when he is with one with nature. Rather than being forced to be with his family, he sees this as imprisonment more than anything. This provides evidence that he can only find peace by taking a boat onto the water so he can be alone with nature. Another character that results to nature is Elizabeth. She is a close family friend and she and Victor get married as Victor’s father thinks this would be the best thing to do in these circumstances. On their wedding night Victor is in such a foul mood that, Elizabeth resorts to nature in an attempt to cheer him. â€Å"Observe how fast we move along, and how the clouds which sometimes obscure, and sometimes rise above the dome of Mont Blanc, render this scene of beauty still more interesting†. Her use of nature demonstrates her understanding that Victor has rejected humanity and adopted nature. However her attempt is too late as Victor has sunk too deep in despair to be cheered up even by nature Nature is far more important to Victor’s health than any other agent in the story, and the image of natural settings become excessive as Frankenstein unfolds. While Victor claims to be destroyed by the monster’s murdering of his friends and family, he seems to be drawn to nature for support, and not his friends or family. His obsession with nature seems more and more constant as he hides from humanity. Shelley makes extensive use of nature as the source of stability for Victor in a world that he has himself undone.

“Letter from a Birmingham Jail” Dr. Martin Luther

In his â€Å"Letter from a Birmingham Jail† Dr. Martin Luther King Jr. challenges the preconceived notions of his fellow clergymen and argues that â€Å"injustice anywhere is a threat to justice everywhere.†Ã‚   (King, 1963). Dr. King had been chastised by a number of clergy in Birmingham as an outside agitator stirring up trouble in their city. Early on, he explained his idea that no citizen of the United States can be considered an agitator when protesting or acting with regard to something else happening with the country’s borders. Furthermore, King argues that what happens in Birmingham affects Atlanta and Washington, D.C. and New York City.   In many ways, he was arguing the idea of globalization and world conscious long before they became buzz words and the way of the world. King argued that as a member of the Southern Christian Leadership Conference he had no option other than to fight for social justice throughout the South.After justifying himself to t he other clergy, King explains why the demonstrations for which he was arrested are taking place in Birmingham.   In gentle rebuke, he points out that the clergymen have condemned the conditions that resulted because of the protest but have never taken time to rebuke the conditions that required the demonstrations take place. â€Å"Birmingham is probably the most thoroughly segregated city in the United States. Its ugly record of brutality is widely known. Negroes have experienced grossly unjust treatment in the courts. There have been more unsolved bombings of Negro homes and churches in Birmingham than in any other city in the nation. These are the hard, brutal facts of the case, â€Å"King wrote (King 1963).Despite those conditions, leaders within the African American community approached city leaders attempting to find a path to social justice via the law.   They were humored and strung along by the establishment, but never did the city try to make any good faith effort to try to change the conditions. And, at the time of King’s letter, being born an African American in Alabama in general and Birmingham in particular virtually guaranteed a lack of rights.   â€Å"Then, last September, came the opportunity to talk with leaders of Birmingham's economic community. In the course of the negotiations, certain promises were made by the merchants — for example, to remove the stores humiliating racial signs. On the basis of these promises, the Reverend Fred Shuttles worth and the leaders of the Alabama Christian Movement for Human Rights agreed to a moratorium on all demonstrations. As the weeks and months went by, we realized that we were the victims of a broken promise. A few signs, briefly removed, returned; the others remained.† (King, 1963).The signs were the overt racism inherent in Birmingham, but the roots in the region went much deeper. African Americans were consistently denied the right to vote, sometimes to the point that in counties where the majority of the population was black, not a single African American was registered to vote. King argues clearly that these maneuvers to hold people back from racial equality were often being done within the confines of the law and that was a problem in and of it.He   further argues that taking direct action will spur the community toward negotiation and an effort to change. â€Å"Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue. It seeks so to dramatize the issue that it can no longer be ignored.† (King, 1963)   If no action is taken, King agues, then the status quo does not change. People are not prompted to change, or even to negotiate for improvement if there is no impetus for their effort.â€Å"The purpose of our direct-action program is to create a situation so crisis-packed that it will inevitably open the door to negotiatio n. I therefore concur with you in your call for negotiation. Too long has our beloved South land been bogged down in a tragic effort to live in monologue rather than dialogue.† (King, 1963). It is important to note that throughout his call to action, King reiterates that the direct actions should be non-violent designed to make people uncomfortable and disrupt daily routines, not aggressive or threatening.He answers complaints that the protest came too soon after a city election for the newly elected government to have any impact on the old ways. The problem with waiting for someone to take action is that you are always waiting and nothing changes.   â€Å"The only answer that I can give to this query is that the new Birmingham administration must be prodded about as much as the outgoing one, before it will act. We are sadly mistaken if we feel that the election of Albert Boutwell as mayor. will bring the millennium to Birmingham.While Mr. Boutwell is a much more gentle per son than Mr. Connor, they are both segregationists, dedicated to maintenance of the status quo. (King, 1963). King points to the emerging nations of the world, able to fight for their freedom from colonial oppressors and get it, and then remarks at the â€Å"horse and buggy† pace the United States is making within her own borders to promote equality (King, 1963). â€Å"Perhaps it is easy for those who have never felt the stinging dark of segregation to say, â€Å"Wait.†(King, 1963)†He justifies his actions in terms of the law. This is perhaps the most powerful of King’s arguments outside the â€Å"I Have a Dream† speech. It sets the tone for his later work and justifies the Civil Rights Movement in one fell swoop.   â€Å"Since we so diligently urge people to obey the Supreme Court's decision of 1954 outlawing segregation in the public schools, at first glance it may seem rather paradoxical for us consciously to break laws.One may won ask: †Å"How can you advocate breaking some laws and obeying others?† The answer lies in the fact that there fire two types of laws: just and unjust. I would be the Brat to advocate obeying just laws. One has not only a legal but a moral responsibility to obey just laws. Conversely, one has a moral responsibility to disobey unjust laws. I would agree with St. Augustine that â€Å"an unjust law is no law at all† (King, 1963).In this short passage, King makes an eloquent and accurate plea for civil disobedience and encourages people to take the action needed to make a difference with regard to changing the law.   His argument is that sometimes the law is simply so unjust that if a person does not take radical action to change the law, he is supporting injustice.The idea that a law could be justly applied but be inherently unjust was illogical, he argued. â€Å"An unjust law is a code that a numerical or power majority group compels a minority group to obey but does not make b inding on itself. This is difference made legal. By the same token, a just law is a code that a majority compels a minority to follow and that it is willing to follow itself. This is sameness made legal.† (King, 1963).He further argues that the type of civil disobedience he is recommending was first practiced in biblical times by Shadrach and his compatriots when they faced the lion’s den rather than renouncing their faith. He then goes on to chastise the church leadership for their inaction and lack of support for the African American community. â€Å"Let me take note of my other major disappointment. I have been so greatly disappointed with the white church and its leadership.† (King, 1963).   He argues that the church should in supporting core Christian values work toward the development of equality for all people and that in failing to do so they have ignored their Christian duty.King’s letter was intended as an answer to critics, a reply to those wh o did not understand the reality of the Southern African American and the way that they were being discriminated against.   Instead, it served as an outline for social justice and for achieving equality. By detailing how and why people of color and white Americans should stand together to fight for equality, he took the effort for equality out of the streets and back alleys to the headlines.His definitions regarding an unjust law made the difference philosophically and religiously for many people. Many people who had previously considered themselves good people suddenly found that they could no longer hide behind the legality of the situation. Instead, King forced them to take the issue of equality to heart and think of it from their conscious and not just from the law. They were no longer able to argue that it was okay by the law so that must make it right. King found the right words to explain that equality was everyone’s responsibility and that unless people were willing to work for justice, no one would have it.Thesis: In his â€Å"Letter from a Birmingham Jail† Dr. Martin Luther King Jr. challenges the preconceived notions of his fellow clergymen and argues that â€Å"injustice anywhere is a threat to justice everywhere.†Ã‚   (King, 1963Outline:â€Å"Letter from a Birmingham Jail†I.      Summary and historical contextII.    Why Birmingham?a.    Worst racism in the Southb.    Negotiation failedc.   New leadership might mean an opportunity for change.III. Why direct action?a. Civil disobedience draws attentionb. Unjust laws should not be obeyedc. Christian history of actionIV.   ConclusionKing’s letter was intended as an answer to critics, a reply to those who did not understand the reality of the Southern African American and the way that they were being discriminated against.   Instead, it served as an outline for social justice and for achieving equality.

Causes For The American Revolution essays

Causes For The American Revolution essays There where 3 major causes of the American Fight for Independence in 1776 to about 1783. The first cause was the Great Awakening. The second cause was Enlightenment. The final cause of the Revolution was Oppressive Treatment of the colonies. The first cause of the Revolution was the Great Awakening. For thousands of years, state controlled churches, and faiths had been the trend. If the King was a Christian, the Country, and all her people, where also Christian. If the King was Catholic, the Country, and all her people where Catholic. The Great Awakening was spread by people such as Jonathan Edwards, and George Whitefeild who taught that faith was more personal than previously accepted. The Great Awakening was the revolutionary idea that the State should not have direct control of the faiths of the people. Instead, she should set basic moral guidelines, such as Do not Kill, and allow people to practice their faith independently from the Government. This idea was very popular in the Americas where many people (mostly in the northern colonies) seeker to escape religious oppression in Europe, and sought out an escape in the Americas. Most of these people did not like the British Government who oppressed them in the past. This, in part, encouraged them to seek complete sovereignty from the British Government that had oppressed them so much. For them, it wasnt so much a matter of anger, as much as an inevitable event, as shown in the very first lines of the Declaration of Independence: When in the course of Human Events, it becomes necessary for one people to dissolve the political bands... As you can see, they simply wanted to cease the unnecessary contact with the British, and live their lives. The second major cause was Enlightenment. In the mid 17th century, through the 18th century, the idea of Enlightenment became popularized primarily by John Locke. Other people who helped popularize the concept w...

How to Be a Great Speech Writer

How to Be a Great Speech Writer So if you decided to write a speech on any topic, or a professor asked you to make a speech on a specific subject – you need some assistance in writing it, or you need to find a qualified speech writer to write the whole paper for you. The main point of doing speeches – is to be able to write a great quality speech according to your own personality, for you to be able to deliver the message of the statement to the audience effectively. Though it is perceived that the central part of the speech is the speech itself – it is wrong. The principal obligation of a quality speech writer is to be able to write a good statement, for it to be interesting for the audience, as well as to stress on the essential parts of the speech. Here are several tips on how to be a good speech writer, and manage to write a good speech for your class: Try focusing on the audience’s taste and field of interest. A good speech writer always defines what the audience will be interested in, and tries to incorporate his speech according to these interests. Never use too sophisticated language. The audience hates to admit that you are smarter than they are, so try not to sound too bright for the speech. Avoid passive voice. The most critical questions in the speech are â€Å"What?† and â€Å"Who?† A speech writer has to focus on these questions to build a good, comprehensive paper. It does not matter if you are an informative speech writer or a persuasive speech writer – you have to maintain a good and profound structure, logical and algorithmic. The best speech writers always think ahead of all consequences of the things they say in their speech. You have to be able to foresee the questions you might be asked during the speech, and you have to be able to explain yourself and answer them correctly and efficiently. All professional speech writers need to check the speeches they have written afterward. You need to reread the speech like twelve times before you can be able to stand up in front of the whole audience and communicate your message. If you are having problems with your speech – why not ask for help from an expert? CustomWritings.com can easily help and assist you with your statement. We are ready to provide you with a professional speech writer, who will help you and develop your speech for it to look magnificent, and for you to be able to succeed with the speech. CustomWritings.com has been helping students for more than ten years, and has excellent experience in speech writing. If you inquire right now – you will receive speech assistance in a matter of seconds.

French Trains Vocabulary - Prendre le Train En France

French Trains Vocabulary - Prendre le Train En France Taking the train is a fast, often comfortable and relatively cheap way to travel in France. Yes, there are strikes, but not all the time, and all in all, taking the train is quite reliable. I will be writing several lessons on this subject: tips to feel prepared when you travel by train, easy learn French in context story with English/French side by side translations  and even a useful questions and answers lessons. So make sure you subscribe to my newsletter to get informed of new releases. Un voyageur – a travelerLa gare – the station (watch out for the pronunciation – gAr, not gayr which is â€Å"la guerre: war)Un billet – a ticketUn guichet – a boothUne salle d’attente – waiting areaUn panneau d’information – information displayLe dà ©part – departureL’arrivà ©e - arrivalsLa seconde classe, la premià ¨re classe – 2nd  and 1st  classUn aller simple – one wayUn aller-retour – round tripUne place (assise) – a seatUne place duo – 2 seats next to each otherUn carrà © – 4 seats, separated in 2 rows facing each otherUne rà ©servation – bookingVoyager dans le sens du train – to be facing towards where the train is goingUn billet remboursable – refundable ticketUn billet à ©changeable – exchangeable ticketUn train direct – direct trainUne correspondance – transferUn changement – transferLe quai †“ the platformLe passage souterrain – the underground passLe rail, la voie – the track (rail is pronounced like rye in English)La voiture, le wagon (v sound) – the carLe bar – the snack carUn contrà ´leur – a controller Follow these links for more of my taking the train in France related articles: -  Master Train Announcements in French-  Lets Take the Train Together - Bilingual French English Story

President's Role in the Regulatory Process Article

President's Role in the Regulatory Process - Article Example In evaluating the role of the president in the regulatory process, there exist two sets of distinctions. The president is an advocate or rather the formulators of policies enacted by the congress (Himmelberg, 1994). The president execute theoretical establishment manned by the chief executive. In this regard, the president’s role is to provide a regulatory process that functions for the citizens and not against them. The process should be dedicated to improving citizens’ safety, health, the surroundings, and encouraging growth of economy and creating jobs to citizens. The president is responsible for providing guidance, assistance in planning and dispute resolution (Lubbers, 2006). During his term as the president of the U.S, President Reagan issued an executive order that aimed to carry out a cost benefit analysis of certain regulatory processes from agencies. This order ensured that agencies followed the desires of the coalitions that enacted the procedures. The procedures are eventually used to establish a decision-making environment for agencies in their daily operation. In my opinion, I think President Obama has impressed the best regulatory process in furthering administration goals. In this process, the president has employed recommendations that offer a harmonious relationship between the agencies and the Office of Information and Regulatory Affairs of the state. The president Obama has provided guidance on transparency and disclosure. He also encourages the public to take part in agency regulatory process. In president Obamas’s regulatory process, he allowed suggestion made on the function of the cost-benefit analysis of the economic laws. He applies a decentralization method of regulatory process in that it is not stakeholders only that are involved in the process but citizens also take part in the process and not . In conclusion, regulations are means with which agencies execute definite laws and general goals of the

Double standard for sexual relations Essay Example | Topics and Well Written Essays - 1000 words

Double standard for sexual relations - Essay Example A girl with the same sexual experience will surely become subject to ridicule and disrespect. Guys will take advantage of her, use her, and try to get her to bed. She will have a hard time having girlfriends as she will surely be avoided and despised out of disgust. She will surely become the talk of the school and will be labeled as a "slut." The stud-slut system is but one of the various manifestations of sexual double standard in the society where we live. Men are not exempt from the injustice of double standards. Having friends from the opposite sex during a relationship is also subject to the sexuality of who's making friends with whom. Girls will always tend to justify their relationships with other guys since they are known to be "always in control of their emotions" and are "able to separate boyfriends from boy friends." The situation is a lot more different when guys are concerned. A man who has a close friend while in a relationship is always confronted and accused of dishonorable things especially unfaithfulness. He may even be charged for keeping that special friend in times of "loneliness." With these experiences, it is apparent that double standard has become a bitter fact of life. It is one of the things which I need to live with. However, I am totally against sexual double standards. ... Double standard greatly violates one tenet of justice known as impartiality-the principle that "same standards be applied to all people, without regard to subjective bias or favoritism." I believe that the existence of double standard clearly implies the toleration of discrimination, unfairness, inequality, and prejudice. Thus, in order to promote justice in the society, double standard should be eliminated. I strongly support that men and women should have a fair playing field where each one receives equal reaction and recognition of what they "do" and not of what they "are." The widespread double standard in our society is warranted by various justifications. Most individuals have already taken the existence of double standard for granted arguing that sexual double standard is natural and that's the way things should be. Society has readily accepted that some things are naturally "men's" things while some are "women's." A good example of this is the widespread perception that men are polygamous, allowing them to sleep around even if they are in a relationship while women are expected to be faithful to their respective husbands. However, viewing that the existence of double standard as natural is also another way of accepting that prejudice and injustice are natural phenomena. The above illustrations of double standard emphasizes the fact that double standard tolerates misbehavior of one gender using "human nature" as a cover up. In our society, infidelity is perceived to be acceptable only when committed by the male population. The argument here is that, misbehavior should be totally reprimanded and eradicated as it destructs and endangers the morality of the whole community. I am filled with disgust just thinking about the number of families being shattered by

The absorption and contribution income statements Essay

The absorption and contribution income statements - Essay Example Companies tend to have a need to produce different income statements since different details accrue on each of the statements. In other scenarios, the activities of a business entity may prompt the production of multiple income statements. The reason may be due to the kind of sourcing of the funds and the types of activities and programs that the company undertakes. The user of different income statements is also dependent on the immediate goal of the income statement. Some of the objectives that lead to different losses in profit accounts are the different goals the company may target. They include stablishing the past performance of the business entity, assisting in the future prediction of the future performance of the company or the assessment of the future capability of performance of a particular business entity.  The break-even analysis explains the point in time whereby an operation or a business activity generates no profit and incurs no loss. The analysis is important in establishing the earning impact that a particular marketing activity creates in a specific business activity. An example is the carrying out a break-even analysis after the advertisements of a particular commodity after prior entrance in the market. The analysis can show the differences in periods of supply and the improvement, stagnation or the successive failure of the product advertisement venture. The analysis thus helps managers to establish the diversities that attribute the relationship between sales, costs plus the resulting profits.     

Enterprise in action Essay Example | Topics and Well Written Essays - 250 words

Enterprise in action - Essay Example Effectual logic takes advantage of unexpected events in the market. On the other hand, causal logic entrepreneurs engage actively in exploring existing opportunities and are capable of building their future upon them. These investors are able to correlate between one variable and the other and interpret the future depending on the consequence that one variable has over the other. When it comes to basis for taking action, effectual logic investors do not make goals at the beginning but the goals tend to emerge in the course of action. In contrast, causal logic is goal oriented, their means of achievement is determined by a set of goals, and objectives that they strive to satisfy. Causal logic entrepreneurs are driven into investment by the fact of maximizing on risk adjusted to the returns. Effectual logic entrepreneurs will limit their investment to a certain level of their acceptance in order to give them a chance to participate again next time. Effectual logic is more flexible but less secure while causal logic is not flexible but secure to some extent (Stuart Reed,

The Merchant's Tale from Canterbury Tales Assignment

The Merchant's Tale from Canterbury Tales - Assignment Example His wife May, young and tender perhaps remained unsatisfied with the old man’s love making and his bristly beard is shown in contrast to her tender skin. The knight’s squire was madly in love with May and when the knight foolishly sends his wife to enquire after the health of his squire Damian, the two shake hands on a treacherous plot to trick the knight. Geoffrey Chaucer’s The Canterbury Tales is a delightful collection of stories, that vividly paint the lives of people in 14th. century England. Considered one of his finest works, it is written in poem as well as prose form. The Merchant’s Tale is a story told by one of a group of pilgrims who are on their way to visit a shrine at Canterbury. It is an age old tale of infidelity, that is as true today as it was in Chaucer’s time. The story of an old man who seeks the pleasures of a young bride, and the young girl who in her time probably had no say in the matter of marrying a man old enough to be h er father; or did it for the wealth that she would enjoy on his death. This is true in many societies even today where fathers, lured by the glitter of gold, sell their daughters to the highest bidder without a thought for the girl’s happiness.

An Unlicensed Engineer for Constructing Engineers Case Study

An Unlicensed Engineer for Constructing Engineers - Case Study Example It is evidently clear from the discussion that Charles Landers, unlicensed engineer for constructing engineers forged his partner Henry Wilson’s signature and used his professional seal on at least 40 documents. The falsified documents certified to the Anchorage City Health Department that local septic systems met all city wastewater disposal regulations. No violations of standards except for the forgery and misuse of the seal were reported. The circuit judge Michael Wolverton in his judgment banned Landers for one year from practicing as an engineer’s assistant. Furthermore, he sentenced him to 20 days in jail, 160 hours of community service, $4000 in fines and a year of probation. The judge cited that Landers’ actions constituted a breach of public trust as the public relies on the word of professional engineers to ensure the safety of systems. The first important element is that of forgery of signatures and unauthorized use of an engineer’s seal. This i s not only wrong in engineering but also in other professions where specialized professionals are required to provide their expertise on an issue. This can lead to a destruction of property, loss of lives and reputational damage to the profession among others. The second element is the aspect of canvassing and behaving like a competent engineer while in the real sense one is not. This amounts to deceiving the public for purposes of individual gains, which is unethical as this could still have far-reaching consequences because a violation of standards may be experienced. The third element concerns relationship with fellow engineers such that they are supposed to respect one another in the provision of their services. The relationship is important for personal and also for professional growth.

The Merchant's Tale from Canterbury Tales Assignment

The Merchant's Tale from Canterbury Tales - Assignment Example His wife May, young and tender perhaps remained unsatisfied with the old man’s love making and his bristly beard is shown in contrast to her tender skin. The knight’s squire was madly in love with May and when the knight foolishly sends his wife to enquire after the health of his squire Damian, the two shake hands on a treacherous plot to trick the knight. Geoffrey Chaucer’s The Canterbury Tales is a delightful collection of stories, that vividly paint the lives of people in 14th. century England. Considered one of his finest works, it is written in poem as well as prose form. The Merchant’s Tale is a story told by one of a group of pilgrims who are on their way to visit a shrine at Canterbury. It is an age old tale of infidelity, that is as true today as it was in Chaucer’s time. The story of an old man who seeks the pleasures of a young bride, and the young girl who in her time probably had no say in the matter of marrying a man old enough to be h er father; or did it for the wealth that she would enjoy on his death. This is true in many societies even today where fathers, lured by the glitter of gold, sell their daughters to the highest bidder without a thought for the girl’s happiness.

Grapes of Wrath Journal Essay Example for Free

Grapes of Wrath Journal Essay Connection (Family) As the Joads ride on their journey to California, they travel as a whole, one unit, one family. And on one night they camp off the side of the road, and run into the Wilsons, creating and merging into one large family, with one goal in mind, reaching California. But as the days of traveling continue, the family struggles to stay intact due to obstacles such as the staggering heat, lack of money, automobile breaking down, doubts brought upon by people who have been in California, and even death. But Steinbeck defines family as a unit with members who think of other members before themselves, and Ma expresses this idea clearly with Granmas death. The Joads have a connection where each member truly has someone to have their back when in need. Tom shares this with Casy and Al, Ma and Granma, Pa with Granpa and Uncle John, Ruthie and Winfield, Rose of Sharon and Connie, but then theres Noah who doesnt feel the same love which is one of the reasons that persuades him to depart from the family. They also have a structure in which Tom, Pa, Al, usually make family decisions and the eventually the final verdict is given to Ma. Overall, family is suppose to take care of each other when in time of need and work as one rather than individuals. Adaptation (Positives and Negatives) With the family traveling together, its evident that migration is a change that is supported and has to be overcome. And although the outcome of migration is suppose to be glorious, the journey to achieved the so call promise land gives the family a brutal beating of struggle, hunger, and even death. Granpa and Granma died due to lack of health and high heat, but then again the conditions were somewhat the same in Sallisaw. Then there was also the death of the Joads dog. With migration, the Joads needed leaders and this is where characters such as Tom and Ma come into play as the heads of the family. Tom in a way leads the men, especially Al, and Ma leads Granma, Rose of Sharon, and the kids. To conclude, adaptation or migration changed characters into leaders to lead the family to California but at great costs and struggle. Compassion Compassion is taking pity or seeing those in need and taking action in anyway possible to help them overcome their problems and obstacles. In Chapter 12, a general chapter, a story of a family of 12 who were forced off their land and had to carry their belongings in a trailer, waited on the side of the 66. They were eventually hauled by a man who took them to California and fed them. This act by the random stranger is compassionate because he sees the family in need of help and no way to get to California and offers to take them and even feeds them. Its one thing to feed 4 or 5 people but 12, it must come from the heart. With the Joads, they do the same with the Wilsons but the Joads are less compassionate because they use them for their car to ease the weight from their own car. Then theres also the part where a man enters a diner and begs for some cheap bread and the worker is pressured by the cook to be compassionate and give the man bread at a discount. Another example of being compassionate is when Tom comes back from his venture for a con rod with Al and Casy and meets up with the family at a campsite but are forced to leave. When Tom leaves, he walks by a women cooking and comments on how hed like some. The woman smiles and says when the foods ready, he can have some. Throughout the journey of the Joads we see that food is scarce yet this woman offers to share. And the final example is when the Joads decide to cross the desert leading to California and at the same time leaving the Wilsons behind. Pa leaves behind cooked food and money for them, knowing how hard their desert journey will be. We see a sweeter side of Pa rather than the serious and quiet Pa that is usually portrayed. Overall, compassion is still around even with such devastation surrounding folks due to the dust bowl and overproduction causing foreclosures, the AAA telling farmers what they cant farm. Many have lost their homes, land and past life, but some still ha ve their heart. Symbols (Biblical Allusions) One thing that made be think of any biblical symbols or allusions that Steinbeck could have used was when the Joads formally entered California just after running over a snake. The snake part gave it away due to it usually referring or having to do with the devil along with the desert part. When the Joads spent a night traveling over the feared desert, it made me  think what they went through so far. They lost Granma, Granpa, their dog, and separated from Noah. They were traveling by force through the desert on a low budget, with little food, heat anxiety, and were crowded in their old jalopy truck. With the desert, what comes to mind is the desert that Jesus traveled through for forty days and forty nights, and as he traveled he was tempted numerous times by the devil. And one thing to keep in mind is that God forced Jesus to walk and pray in the desert. As Jesus was forced to travel in the desert so were the Joads by the officer. I see the temptations as the conditions that the J oads were traveling with, lack of food, heat, little money etc. Just like the temptations from the devil, and the conditions of the Joads, they were suppose stop them from continuing on with their journey and to give up. But instead just like Jesus did, the Joads overcame the desert and won against the devil and that’s where the running over the snake comes in. Antagonists (People along the 66) Throughout the section, businessmen, state officials, land, and migrates who have been in California add on to the already challenging journey to California with their sound business, anti-farming seizes, mountains, discrimination, and doubts. In chapter 12, a tire store raise their prices because they know its an essential for family to keep going, and in this case, the salesman lies to the customer about the condition of a tire just to get an extra buck. Throughout the journey, the fear of high slopes and the desert scare the Joads and Wilson of stopping them from reaching the promise land. And along with the fear of nature not playing on their side, the Joads hear all the same stories of California not being what people thought it would be like. One man tells them that jobs are in a sense free labor or slave like work because so many are migrating to California giving an abundance of workers to employers, giving the the chance to give them whatever wages and they want. Thereâ€⠄¢s also stories about not being able to farm or touch any fruit on trees, stories that it’s not worth going. The Joads meet a couple of families who were heading back home east, away from California. With these stories and testimonies, it’s hard for the Joads to have confidence and faith in their journey and destination. Characterization (Tom) In chapter 13, when Tom pulls alongside the road where a family is camping,, the Wilsons, he politely asks if they have permission to camp along with them, even though the strip of land wasnt under their ownership. With this action we see how kind hearted and friendly Tom is even though he killed a man. Another example depicting his traits is in chapter 16 when he proposes a plan that will split him and Casy from the rest, in order to fix their truck and have the others move along. His proposal and plan show his leadership skills. Another example is when he attacks the one eyed man for giving up on life due to losing his eye. Tom expresses his opinion that whatever defects or disadvantages a person has that they should make the best of it. Overall we see Tom as a generous, kind hearted, leader, that believes everyone has the opportunity to make something out of themselves. Quote a Passage (Unity) â€Å"When this family meets another family on the highway, they share their stories of loss For here I lost my land is changed We lost our land.† (193). This quote is significant because it expresses the idea of unity that pushes the migrates to move as ahead as one. They share a common tragedy, the heartbreak of losing their land, home, or farm. A large part of the country is the same position, a dilemma, and the only solution is to head out west. And to do so, Steinbeck helps portray the families migrating as one by using â€Å"we† and â€Å"our† and if they want to achieve their prosperity, they must not only have the same issues but work together to solve those issues. In a way, the havok laid upon by the dust bowl, foreclosures, and overproduction can’t be solve by one individual but by the aid, work, and cooperation of many.

Boots Marketing Strategy

Boots Marketing Strategy INTRODUCTION: Boots (UK) Ltd is also known as boots, It is the leading health and beauty retailer with around 1400 branches alongside in United Kingdom and Ireland. It has also more than 300 branches of Boots optician. Boots is previously known as The Boots Company, it has most its outlets in high streets throughout the United Kingdom and Ireland. Boots is subsidiary company of Alliance Boots. After merger of Alliance Boots and Boots Group Plc., Boots launched. Boots are dealing with 8 million customer every week. Boots develops and sells own brand products, a number of which are leaders in their respective markets. The Boots brand is founded on the trust, expertise and heritage, which comes with its longevity in the market. Boots Group operates three principal businesses: Boots The Chemists; Boots Opticians; and Boots Retail International. Pharmacy is a fundamentally important part of the brand; representing one quarter of sales, it is the foundation of Boots authority and credibility. Boots stores are mostly located on high streets; but, in line with modern shopping trends, its presence in edge of town retail parks is rapidly increasing. Over the last three years 48 such stores have opened, as well as a flagship London store on Oxford Street. Overseas, Boots is working closely with other major retailers in their local markets, to open Boots branded within their stores. There are currently 758 implants in 13 countries. Boots also has 96 standalone stores in Thailand. Boots has had an illustrious history. From its beginnings in 1849 as an herbalist shop, Boots has continually developed new product ranges, many of which are now household names in their own right. By the 1930s, Boots had more than 1,000 st ores selling a wide range of products. Over the years Boots has successfully introduced brands such as 17 cosmetics, aimed at teenagers, which was introduced in 1968 and new business ventures such as Boots Opticians now a major division of the business. In 1985 the Research Department received the Queens Award for Technological Achievement for the discovery and development of ibuprofen. The analgesic ibuprofen was introduced in 1969 as a prescription drug, but launched as the over the counter brand, Nurofen, in 1983. Boots internet business has become increasingly important in the new millennium and a successful part of the brand. Improvements have been made to the online customer experience making navigation easier, resulting in boots.com sales becoming bigger than those of the largest Boots store. Boots is best known for selling a wide range of products under the Boots brand name across health and beauty. The merger between Alliance UniChem plc. and Boots Group plc. was completed on July 1 2006, creating an international pharmacy-led health and beauty group operating in more than 15 countries across the world. The Alliance Boots network will include two retail formats, both under the Boots brand, ranging from approximately 1,500 smaller dispensing pharmacies to approximately 800 larger destination high street and edge of town health and beauty stores. In addition, Alliance Boots will also operate approximately 300 additional retail outlets, including freestanding Boots Opticians practices. Boots is also developing in-store health zones in its bigger stores, which will include extended waiting areas for customers collecting prescriptions. Consultation rooms for pharmacists are also being introduced, as part of a government initiative to alleviate the pressure on GPs surgeries. Boots uses a wide range of media on an ongoing basis, including TV, press, and direct mailings to its Advantage Card members to highlight new products, offers and services. Jesse Boot, the son of John Boot, the brands eponymous founder, took control of the business in the 1870s. He had a business philosophy of buying in bulk and passing the benefit of reduced prices on to his customers. His policy of superior goods at competitive prices delivered with expert care meant that the Boots name became synonymous with quality, value and service. His earliest marketing was based around the concept of Largest, Best and Cheapest Branches Everywhere. This philosophy is still an important part of Boots today. It aims to treat its customers fairly and to act with integrity in everything it does, which results in the brand regularly being rated as the UKs most trusted brand. Boots also believes that it has an enormously valuable role to play in promoting the health of the nation. It achieves this by forming innovative, long term partnerships with charities, particularly focusing on womens cancer. Boots has worked with Breast Cancer Care for 11 years, and this year linked with the Eve Appeal to highlight ovarian cancer. Boots also supports the health of the UK everyday through its 15,000 healthcare advisers working in store. MARKETING STRATEGY: Marketing strategy  is a process that can allow an Boots to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable  competitive advantage. A marketing strategy should be centred around the key concept that customer  is the main goal. Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be  to make  sure that your products and services meet customer needs and  that you develop  long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target. The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers  to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any adjustments required to maintain its success. This guide helps you identify which customers to focus on and your key objectives in reaching them. It explains what to include in your marketing strategy and how it can be used as the basis for effective action. MARKETING MIX Boots has a marketing strategy that tries to increase turnover. Look carefully at this strategy (page 6) and suggest ways in which the strategy could be improved. How can Boots improve the image of its brand products? How can Boots boost the male market for beauty products? Think about the target group and the 4 Ps. Marketing is not just about selling, It involves:- Price: This is the term used to describe what a customer pays for a product and service. It includes the actual selling price, any credit terms and profitability. Boots has to decide price of product as per local market conditions and customers. Place: This part of the marketing mix is about many things. It is about Location where it is located, how easy it is to get there. Access when is it open, are their special access facilities for people with special needs. Distribution channels how can you buy the product or service provided or buy tickets for the attraction. Boots has to open their outlets at opportunities market at initial stages. Promotion: This is about how you let people know about what you have available. There are many different ways you can go about this: Advertising, Direct marketing, Public relations, Personal selling, Displays, Sponsorship, Demonstrations, Sales promotions. Boots have to promote their product locally by sponsoring local events and local advertisements. Product: This is what the Boots provides for its customers. It is what they buy or what they experience. What they buy are tangible goods or products. They are things that can be taken away such as tennis rackets from a sports shop. Mostly what the customer buys is intangible. You cannot take them away but you can experience them like a white-knuckle ride at a theme park. All of these are part of the product. When looking at the product, there are a number of things to think about to make sure it meets the needs of the customer: Product and service features, brand name, after sales service, product life cycle, Researching the market to find out what customers want. Developing and designing a product that customers desire/want. Producing the right amount of the right quality. Getting the price right so that the product is affordable and profitable. Making sure that the customer know about the product through promotion. Making sure the product is on sale in convenient places These combination of factors adds up to the marketing mix or the 4 ps. This Could improve strategy by aiming to increase turnover during other periods other than Xmas. And also Aim to increase their business with the male market. Boost brand products could be improved through advertising television, magazines etc. target specific consumer groups. In order to boost the male market Boots needs to distance the male products from the womens and target marketing and promotional campaigns at the male consumer group. The Marketing Strategy for boots going to international market should be as follows. The below are the analysis, how boots can achieve success by going it internationally. By exploring key market drivers they can make huge success. Brand Tracking data showed that Boots continued to be rated much higher than competitors on the quality and choice of healthcare products and on customer knowledge and advice. However, only 19 per cent of dispensing customers identified Boots as their first choice pharmacy. The reason Boots isnt first choice is because only 20 per cent of Boots stores are more conveniently located than their competitors and convenience is the primary driver of pharmacy choice. The audience are the key factors which can make differences. The dispensing audience is critical to Boots. More importantly when you analyse the audience it becomes apparent that the pare to principle applies to Boots pharmacy. 60 per cent customers are on repeat medication, this 60 per cent generat es 90 per cent of the Boots pharmacy revenue.  Ãƒâ€šÃ‚   In addition it is important to remember that our audience is heavily skewed towards those over the age of 60 (57per cent). This was important for us to keep in mind as we develop the strategy and Mother developed the creative work. We had to ensure that our positioning and messaging were relevant and motivating to a certain type of consumer.  Brand positioning is important for boots as they are going internationally.   Government legislation makes it illegal for any company to claim that their prescription Collection Service brand is better or different from competitors.  So in the absence of a distinct USP, PCS is effectively a parity service. As such, the positioning, creative and use of media became even more critical.  Operational: store visits revealed that the staff dont understand the PCS service and cant explain its benefit. Competitive: every competitor has an equal service to us. Some are using television advertising to raise awareness.  Communications: the previous agency had tried to use TV advertising to drive PCS sign-ups. While it may have driven awareness. Consumer: qualitative research revealed that customers didnt understand the benefits of the service either. They needed a few minutes of someone explaining it, and then they really understood how it saved them having to stand in a queue. Upon deeper interrogation of the brief, it was apparent that the required campaign was not an awareness one. This was not a mass message or proposition this was aimed specifically at people on repeat prescription. Therefore traditional ATL channels would prove to be an inefficient way of meeting our clients business objectives.  Theres only one place where youre really receptive about a message about not having to get tired of waiting in a queue. Its when youre standing in one. So we spent most of our media budget on huge signs hung above the queue. And then when customers got to the front of the queue, we got our staff to offer customers the chance to sign up to a service where you never have to queue again. So we were now communicating the right message at the right time. Remember the staff in-store didnt understand the service. And we were now using them as the primary communications channel. We couldnt just give them a T-shirt and a badge and expect them to sign customers up. So the final part of the strategy was to: train our staff on how to sell the service incentivise the staff by giving them longer coffee breaks if they reached their target number of sign-ups introduce a standard operating procedure so they knew how to enter. MARKETING ENVIRONMENT: The marketing environment surrounds and impacts upon the Boots. There are three key perspectives on the marketing environment, namely the macro-environment, the micro-environment and the internal environment. The micro-environment This environment influences the Boots directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and Boots, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade Boots). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology. The internal environment. All factors that are internal to the Boots are known as the internal environment. They are generally audited by applying the Five Ms which are  Men,  Money,  Machinery,  Materials and  Markets. The internal environment is as important for managing change as the external. As marketers we call the process of managing internal change internal. Essentially we use marketing approaches to aid communication and change management. The external environment can be audited in more detail using other approaches such as  PESTLE Analysis, Michael Porters  Five Forces Analysis  or  SWOT Analysis. Pestle analysis: There are many factors in the macro-environment that will affect the decisions of the managers of any Boots. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: Political Factors Political factor includes government policy, wars and conflicts, legal issues, some employment laws, revenue policy, environmental laws, trade policy, current legislation, future legislation, international legislation, governments stability, international trading policy, are the political factors that affect Boots. Economic Factors Economic factors includes economic crisis in country, employment problems, exchange rate, condition of stock market, change in international trade policy, fluctuation in tax, inflation rate, growth in economic are the economic factors that affect the Boots. Social Factors Social factors includes literacy rate, minimum wages, change in lifestyle, living condition and standards, demographic changes, population changes, occupation of people, earning capacity, consumers attitude, ethical problems, marketing and publicity pattern, religion issues are the social factors that affects the Boots. Generation gap between young employees and old age employees to fulfill both requirement and satisfied both according to their thinking strategy are work as a medicine. Dominant religion if they are religious, they will not work on the day they are worshipping like the Sabbath for Christians. Some religions favours certain animals such as in Hinduism, the cow is sacred; if cows were used in testing the chemicals or Boots sell anything that has beef in it, Hindus will probably not work there. Attitudes towards foreign products and services they dont like stuff for foreign companies; they are not likely to attract people who dont like foreign products. If people think foreign stuff are cheap and it compromises the quality of the product, their self-image may be an issue. Green issues If Boots were to do all sort of environmental harm, environmentalists will not work for them. Likewise, if environmentalists found out that Boots does recycling and is dedicated to planting a hectare of trees each month out of its own pockets, it will attract more environmentalists to work for them. Animal testing if Boots products were animal tested, protesters will not work for them, let alone any animal lover. Roles of men and women if there is any sexism in the company, women are likely to leave. If there are only a selected set of roles that each sex can apply for (e.g. facial cream sales rep, beauty treatment), then that would restrict the number of applicants and workers Boots will get. Health consciousness if people are health conscious, they can use their knowledge to promote products Boots has. On the other hand, if the applicant wasnt health conscious , he/she will not really guarantee a job as a sales assistant in any section to do with health products. If people have a choice of jobs with equal pay anywhere and they were not all that health conscious, then they are not likely to be applying for jobs at Boots. Technological Factors Technological factors includes arrival of new technology, quick acceptance of new technology, competing technology development, Information technology, intellectual technology issue, communication, replacement of technology, maintenance of machines, outsourcing of technology, Research and development activity, Customer relationship management are the technological factors that affects the Boots. Environmental Factors Boots has to take care of Staff, they have to increase morale of staff periodically by giving satisfying them. This could be satisfy by hierarchies needs. Boots has to concerns about staff engagement. Enjoyment between staff is necessary to increased productivity and quality of product. Boots has to conduct workshops for employees to increase product awareness, customers service lessons, and all other aspects which can help Boots. Boots culture is most importing aspects which can helps them to be a success in international market. Boots has also take care of pollution which may be created from Boots products or services or both. They has to more concern about recycling of products which can help to boost international image. They has to help government and consumers towards environment by giving service in environmental activities. Legal Factors Legal factors are important for a company who is going to internationally. Boots has to take in mind that what is happening in our sector that will impact what we do, they also have take care of minimum wages, working conditions as per local government rules. Governments is most important in legal factors. Boots have to take care of food items, Industrial training and take care of local child labour laws. The below legal factors affects boots and which will be Legislation in areas such as employment, competition and health safety, future legislation changes, changes in government law, trading policies and Regulatory bodies Pest analysis gives brief knowledge about key factors which is affect the Boots and Stakeholder to fulfil their needs .PEST analysis looks at the external  business environment  and is an appropriate strategic tool for understanding the big picture of the environment in which business operates, enabling the company to take advantage of the opportunities and minimize the threats faced by their business activities. When  strategic planning  is done correctly, it provides a solid plan for a  company  to grow into the future. With a PEST analysis, the company can see a longer horizon of time, and be able to clarify strategic opportunities and threats that the Boots faces. By looking to the outside environment to see the potential forces of change looming on the horizon, firms can take the  strategic planning  process out of the arena of today and into the horizon of tomorrow. PEST is not a set of rigid compartments into which ideas need to be sorted. It is better thought of as a set of hooks that can be used to fish for important facts. Once the factors have been fished out, it does not matter which hook they were attached to. When it comes to writing up the analysis, there is no need to mention the PEST labels at all. Porters Five Forces for Competitive Position Porters five forces is strategy for competitors, deals with issue regarding the suppliers, Rivalry, threat about their competitors, substitutes, and threats of new market entrants are the porters five forces. Power of Suppliers: It includes concentration of supplier on business, importance of volume to supplier, separation of inputs, and impact of inputs on cost, Threat of future assimilation, cost relative to total purchase in industry, switched cost of Boots. Power of Buyer: It includes bargaining leverages, volume of buyers, detail information of buyer, identity of buyer, and sensitivity of price, incentives of buyer, threat related to past integration, differentiation of products. Entry barriers: Both new and existing competitors feels threat. It includes absolute cost advantages, access of inputs, Economic scale, capital requirement, and identity of brands, governments binding policy, and access of distribution channel. Threat regarding substitutes: Buyers tendency to substitutes, price performance of substitutes, switching cost of buyers, buyers opinion regarding the product and its separation and amount of substitutes product available in market. Rivalry: It defines when some organization competes with each other in same business for same thing. It is important to make strategy to deals with competition in same business environment. It determines attractiveness of Boots. Swot Analysis: Environmental scanning includes internal analysis of the Boots and external macro environment and task environment. Internal analysis and external analysis of Boots is known as a SWOT analysis. This analysis gives brief knowledge about auditing of Boots and details of products. SWOT Analysis is the base of making strategy and to manage risks regarding to the products. It is very important to understand general techniques and functions of managements. .SWOT analysis makes suitable environment for identifying and analysing strengths, weaknesses, opportunities, and threat. It also gives clear vision regarding situation and making suitable strategies and business formulas. There are following stages of SWOT analysis. Strengths Appropriate Environment, strong brand name, Strong background, good reputation, strong distribution channels, good quality natural resources, exclusive rights of products are the strengths of business Boots. Boots turnover and current sales are marginal to enters global market. Boots have clear objectives which can help to understand the global market easily. Boots is successful manufacturer of health and safety products. There customers are loyal to the brand which can helps to enter global market. Weakness Boots failed to attempts to diversified in Halfords. Saturated global market is also important factor for boots in this segment. Boots is also failed to expand their business in European market. Weak background, inappropriate environment, inferiority raw material, lack of natural resources, lack of manpower, unreliable product and services ,lack of finance, weak brand name, poor reputation, lack of distribution network are the weaknesses of business Boots. At present situation of credit crunch, their operating profit is falling. Boots market strategy failed to target socio-economic groups . Opportunity Boots has opportunity by some success with implant in south east Asia. There is a possibility of  £100 million savings if they merger with Alliance Unichem. Women are the key customers of this kind business and at present that 11 million people have an advantage card, but only 9% being male. Now a days internet selling is important and Internet sales becoming popular. They have an opportunity to expand their business in ethical market. Male healthcare and beauty products are also opportunity for boots. Increasing production when low revenue cost, increasing production when inflation rate is low, quick acceptance of latest technologies, take benefits of international trade policy, investments which is favourable for Boots are the opportunities of Boots. Threat Tesco and other supermarkets are threats after deregulation of Boots. Competitors sales of product through the internet is remarkably high as compared to Boots. Competitors, less interest of customers in product, fluctuations of price between competitors, changes in government policy like tax, revenue and inflation rate, Demographic changes in target market, changes in population age are the threats of Boots. CONCLUSIONS AND RECOMMENDATIONS: Boots could expand their business overseas. Because it has had failures but can benefit from this experience. Boots could look for further mergers to give it access to more markets either in the UK or abroad. Unichem does have pharmacies and hospitals abroad. Boots could continue with the idea of implants. Boots could continue with its core activity of developing new products in healthcare. It has a great deal of expertise in research and development and an understanding of the market. The male market is under-developed and needs to be expanded. The Advantage Card is not used by male customers. I would recommend that Boots concentrate on its core business for a number of reasons which are Boots should not diversify because it has failed in markets, Boots has only recently merged with UniChem. If this proves to be successful it should merge with other companies as this increases market share and lowers cost, The UK market is saturated, Boots should expand its internet sales worldwide. Boots should re-design it marketing strategy toward young male customers. This would expand its core business. The Advantage Card needs to be launched to male customers to improve the core business.

Titus :: essays research papers

Titus" by William Shakespeare, Titus was a decent and honorable man. Titus loved and cherished his daughter Lavinia. He was a traditionalist, and stuck by his morals. Titus was brave. He showed he was loyal to those he cared for. He honored his family. Titus was a respected soldier and leader. Titus was a decent man because he loved and cherished his daughter Lavinia. Being Lavinia was his only daughter of twenty-six children; he spoke highly of her. In act 1, Titus addresses the public by saying "Kind Rome, that hast thus loving reserved, The cordial of mine age to glad my heart. Lavinia live, outlive thy father's days, and fame's eternal date, for virtues praise" (138). He is describing the link between Lavinia and his heart, and telling her to outlive, and go beyond him. In act 3 Titus shows he would do anything for Lavinia after her hands were chopped off. He says "Give me a sword, I'll chop off my hands too" (194). Being willing to sacrifice his own hands for his daughter shows his deep love for her. Lavinia means so much to Titus, that in act 3 he explains "But that which gives my soul the greatest spurn, Is dear Lavinia, dearer than my soul" (195), meaning his dear Lavinia's misery is giving his soul the greatest amount of hurt. Af ter comparing Ovid's description of the forest to where Titus and his sons hunted, he cries out "O' had we never, never hunted there! Patterned by that the poet here describes, By nature made for murders and for rapes" (214). Titus cares so much for his daughter that he is blaming himself for hunting in a place that is set for a murder or rape to occur. Being a traditionalist is another quality that made Titus an honorable man. In act 1 Titus shows his respect for religious tradition by telling Tamora, "Alive and dead, and for their brethren slain, Religiously they ask a sacrifice. To this your son is marked, and die he must, T'appease their groaning shadows that are gone" (135). He is obeying religion and will kill Tamora's oldest son (Alarbus), for those who have sinned in his family. When Alarbus is being buried in act 1, Titus makes a speech that states "In peace and honour rest you here, my sons; Rome's readiest champions, repose you here in rest, Secure from worldly chances and mishaps.

U.S. Marshall Matt Dillon as the Ideal American :: American Culture Essays

U.S. Marshall Matt Dillon as the Ideal American The old-west lawman is an American hero and represents the ideals of American society. He is immediately thought of when one contemplates strength of character and other fine qualities. As an irreplaceable part of American tradition, his characteristics are looked upon as a model to all other Americans. Much of what is known about the old-west lawman comes from stories of fiction one of these being the radio program Gunsmoke. Matt Dillon, a U.S. Marshall, plays the lead role in this favorite American radio series. In each episode he beats the odds as he protects his home of Dodge City. Demonstrating the qualities of the old-west lawman, Matt Dillon, of Gunsmoke, is trusting, respectful, and courageous. Even with all that is bad in the world, Dillon is still quick to trust. Unlike so many others, who automatically believe the worst about people, Dillon easily trusts a persons word. In the episode Potato Road Dillon gives Budge the benefit of the doubt even though he seems a little fishy. In the episode Robber Bride Groom, Dillon allows Jack and Laura, both of whom he had arrested, to leave town, because he trusted that they would do what is right. To support Dillons judgment, the listener is given no reason to consider that Jack and Laura wont live up to Dillons expectations. Even when others arent willing to trust people, Dillon is there to defend. For example, in The Liar from Blackhawk Dillon justifies his trust in the gunman traveling through town by saying: Hes a paid gunman, but Ive never known him to lie. In Dillons eyes everyone is innocent until proven guilty. This trust allows others to trust Dillon - if he has trust in you, why shouldnt you have trust in him. Respect if something you must first give before one can receive it, and U.S. Marshal Matt Dillon lives by this principle. In Potato Road when Dillons sidekick, Chester, helps him save themselves and the town, Dillon is quick to give credit to Chester. Dillon himself is humble as he thanks Chester for his quick thinking and hard work. It could be considered easy to respect people who have just saved your life, however it shows trust strength of character to be respectful when someone is insulting you. Dillon displays this strength in Robber Bride Groom when Mr. Reeves demeans Dillon and his position as U.

Experience with a Computer Repair Shop

First of all let me start off by saying I personally have had a bad experience with a computer repair shop in the pass especially when it comes to them backing up of your pictures, videos, documents and all your files to a DVD. Some repair shops say they will back up all your files for a cost to a DVD. The problem with that is a DVD only hold up to 4GB of memory. What if your computer has two hard drives or has 1TB of files and stuff that needs to be backed up. Here is when it becomes a scan because one DVD cannot save all of that memory and then they want to charge you extra, preferably and arm and a leg. Best buy has done that to me before when I had a virus on my computer and I only used my computer so save videos, pictures, play video games, visit social sites and read and send email. It was the worst experience I have ever had and I would never take my computer back to the geek squad ever again. Cost me about $400 bucks to remove a virus. I couldn’t believe it.I can only imagine someone that uses their computer to create files and for their business and professional reasons. They would have a bigger computer and have a lot more files that need to be backed up than the normal person. That would affect them a whole not more than it would do me. Then the shop would not even reinstall their apps so they would have to do that all over again. That would be a pain in the butt and a whole other story.Computer repair shops now a day have people that work in it that are lazy and don’t know what they are doing and it’s not right for a customer who is paying good money for crappy service. I mean don’t get me wrong you have repair shops that do a good job and fixes your computer makes it a lot faster and a whole lot better when they do a good job by actually removing the virus and saving your memory as promise for a fair price. But this repair shop has both its good and bad. They will format your hard drive and reinstall the OS, but they wil l only saving pictures, videos and documents to only one DVD and that is a problem.

A Personal Reflection on Interpersonal and Intercultural Communication

Study in Karlstad University is my first chance to come abroad. After finishing my unmarried man, I was believing to accomplish a higher grade on concern disposal and I got a opportunity to derive it. After came here I found many international pupils who besides came with the same intent from most corners of the Earth. This is the first clip I am run intoing people from so many different parts, who are from assorted individuality, beginnings and of wholly different civilizations, holding different thoughts and perceptual experience of life, in a sense, people from complete different worlds. And when I found myself working in this assignment with two more different nationality ‘s people, the first thing clump me was how to handle them, how I have to pass on. And I think this was the basic idea of this professional accomplishments class: underdeveloped interpersonal and intercultural accomplishments to get by up within a multicultural squad environment. From the talks, readings, and from assorted activities of this class, I discovered some really basic facts to pass on with people from different civilizations and developing a squad with them, every bit good as a batch about ‘different cultural forms ‘ . Harmonizing my acquisition from the literature and the talks, I will advert the thoughts I got about person ‘s feeling to others, the acquisition manners theoretical account, squad functions, Belbin squad functions, group thrust and norms, cultural influence over an person ‘s on the job manner, different cultural facets and forms, and pros and cons of different single working manners. I had the chance to larn these through the group work which exposed chances to detect and see some existent life illustrations every bit good, which happened inside our squad. After traveling through this entire learning procedure I learnt some basic facets to analyse or judge myself as an person and a squad worker. My teammates perceived me wholly as flexible, societal, supportive harmonizing Belbin functions ( squad worker ) , which I found really linked because, most of the people of our continent believe themselves as squad worker. This believes comes from cultural background and realisation of bondage. But subsequently on I came up with a realisation, in some group meetings and some activities ; I have some other functions that suit me like, implementer or maker. But I didn`t realize those function within myself. Those attribute discovered by my teammates. That was what affected them and of class there was a attempt to associate everyone ‘s properties to a certain Belbin squad function ; what made me a Team Worker to them. My analysis in this instance is- everyone is supposed to play different functions in different state of affairs, so we ever try to outdo tantrum the features of the needed function ; particularly in instance of a squad. Personally I am holding with them, and in some instances I found myself implementer if it is required. In instance of other squad members besides, I found all of us seeking to associate everyone ‘s behaviour with a certain Belbin functions ‘ properties. I observed my squad and realized, this relating or comparison is a really common inclination of people, when they have some house thought about fact and world. From the literature and my experience in the group, I learnt the cardinal constituents that affect the consequence of teamwork- abilities of members, Personality of single members, apportioning functions, diverseness, size of squads, member flexibleness, and member penchants. We practiced flexibleness most, based upon our religion on everyone ‘s single capableness and really high degree of committedness for the squad success. In many other instances it might non be possible. And my observation was, it is ever about reacting in right manner to run into the demand of the state of affairs, what we did reall y good. I learnt different forms of cultural patterns which are really much required to be cognizant of, when pass oning with people. I was surprised to see these immense influences of the cultural background over an person ‘s behaviour, perceptual experience and reading of information which I thought was wholly dependent upon single ‘s personality and impression. I learnt about different positions towards clip and nearing information. I find myself strongly in Polychronic, high-context and multiactive form. And I observed these are common characteristics for most of the people from my continent ( Asia ) , Africa and really few European states ( Like France, Italy ) . It was truly a great chance for me to speak to people from different cultural orientation, seek to larn about their common cultural patterns and in conclusion seeking to expose their existent personality bit by bit which is really of import to better communicate in a squad. And, what I learnt from the liter ature is, I did this because I was really much people oriented. A undertaking oriented individual would non believe this manner at all. And I had some opportunities to comprehend my ability to pass on and work within a multicultural squad. Interaction in an international group like us ( Bangladesh, Pakistani, Thailand ) , give us some chance to better apprehension of cultural background, how to move harmonizing clip position, how to pull off ourselves in a diverse conditions to complete our undertaking. And personally I believe that this will impact my mundane life, because our cognition and apprehensions ever is reflected to our activities ; every bit good as it will act upon our ideas and readings. May be I learnt to be more considerate towards people and had thoughts about the differences in behaviour based upon the cultural background. And it evidently is traveling to ease my future surveies in a manner that I learnt to better execute in a multicultural academic squad, had thoughts about the criterion of instruction in other states ; which provided me a better thought of myself sing the countries to which I am strong or to the countries I need to better. This professional accomplishments class was all about developing interpersonal accomplishments to work in a multi cultural squad environment. From my acquisition, I will experience more confident to near people of different cultural background, seek to cognize about their cultural properties foremost and handle them in a manner that better suits them, I ‘ll seek to be more clear about my function in a squad and seek to execute my degree best to optimise the public presentation of the squad. To pass on between people from different cultural backgrounds is non that easy as there are ever possibilities to misinterpret different attacks. So, what I feel is it is really much of import to demo regard for others, seek to be more flexible and develop cultural intelligence which is highly helpful to pass on with people from different civilization in a better manner. From my old background in instruction and acquisition I learnt to be a squad participant and respond in a better manner to do the squad have better result ; and I think my experience from this class will profit my ability to be a better squad participant in a multicultural environment, where I will happen people from far different thoughts and holding different positions towards their function in the squad. So, this is traveling to be a plus point for me to work within a squad where people are from different cultural backgrounds. And the last thing I will advert is the Belbin roles presents a complete set of features which is required for the success of a squad ; so, I will seek to develop the properties that best tantrums me and ever seek to cognize good what function I am required to play in the squad.